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All Journal Jurnal Riset Akuntansi Terpadu JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal TAMBORA Jurnal Ekonomi dan Bisnis Indonesia Titian: Jurnal Ilmu Humaniora eCo-Buss JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI Enrichment : Journal of Management Jurnal Bina Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Journal of Islamic Economics Lariba
Reza Muhammad Rizqi
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Bina Manajemen

 1 
PERAN PEMASARAN DIGITAL: SEBUAH PERSPEKTIF DARI MANAJER HOTEL DI SUMBAWA Tomy Dwi Cahyono; Reza Muhammad Rizqi
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.266

Abstract

The role of the Internet in the buying behavior of tourists has led to a change in increasingly digital marketing plans. This study aims to find out how hotel industry managers use digital marketing as a marketing tool. In this study, using qualitative methodologies was adopted. Then semi-structured interviews were conducted with managers and marketers from 39 hotels that participated in the study. Digital marketing tools provide many benefits to the hospitality industry. However, managers still haven't used their potential in the realm of digital marketing. Although the data was collected at the end of 2020, we believe that the findings and recommendations are still valid and relevant. This study offers several recommendations to improve the effectiveness of hotel digital marketing in Sumbawa. Although it uses a thematic approach, this article provides an extensive assessment of the range of digital marketing communications in the luxury segment of the hospitality industry. In addition, these estimates are made for all units on a municipal scale.
Co-Authors Abdul Salam Akbar, Arya Zulfikar Aliah Pratiwi Anggeraini Hasri, Diah Anwar Sayyid Alayiddrus Ayu Levia Tryana Dadan Ramdani Denny Hambali Diah Intan Syahfitri Diah Intan Syahfitri Erwin Mardinata Fahlia Fahlia, Fahlia Fendy Maradita Fendy Maradita Maradi Hanifa Sri Nuryani Hartini Hartini Hartini Heriwibowo, Dedy Hikmawati Intan Syahfitri , Diah Irfandi Irfandi, Irfandi Mita Kartina Muhammad Dermawansyah Muhammad Sabiq Hilal Al Falih Naufal Ghani Nova Adhitya Ananda Nurfadliyah Nurul Apriani Oniansyah Rauhun Hidayat Rudi Masniadi Tomy Dwi Cahyono